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MUSIC CURATION FOR HOSPITALITY

The right music At the right time For your customers

Music does far more than fill the silence.

It helps create atmosphere, supports the way a venue trades and influences how customers feel from the moment they arrive. But achieving that takes more than putting a collection of popular songs on shuffle.

Sound Leisure creates professionally curated music for pubs, bars and hospitality venues, shaped around your brand, your customers and the different moments in your trading day.

Talk to us about your music Discover our approach
Venue at full atmosphere with the music doing the work

BUILT AROUND YOUR VENUES, NOT A GENERIC PLAYLIST

Every hospitality business is different.

The music that works during a relaxed weekday lunch may not create the right atmosphere on a busy Friday evening. Different venues within the same estate may also serve different customers while still needing to feel part of the same brand.

We take the time to understand:

  • Your venues and their individual personalities
  • The customers you want to attract
  • Your trading patterns and key dayparts
  • The atmosphere you want to create
  • The music your brand should, and should not, be associated with

From there, we develop a music approach that feels right for your business and works in the real world.

Two venues in the same estate with distinct personalities
Sound Leisure music curator reviewing a playlist, with the iO playlist tool in the background

CURATED BY PEOPLE WHO KNOW MUSIC

Technology can help. Judgement decides.

Technology can help us understand tempo, energy, genre and mood. But creating a great playlist still needs human judgement.

Our music team selects, listens to and reviews the tracks that go into your playlists. We consider how songs work together, how the energy develops and whether a track genuinely belongs in that particular venue and moment.

Because a playlist can look right on paper and still sound completely wrong when it is played.

MUSIC THAT MOVES WITH YOUR DAY

A venue should not sound the same at 11am as it does at 9pm.

We can create and schedule playlists for different parts of the trading day, allowing the music to develop naturally as the venue becomes busier and customer expectations change.

The transitions are planned carefully so the atmosphere builds naturally, without sudden changes in style or energy.

One venue at contrasting trading periods: relaxed daytime and lively evening

  • DAYTIME

    Welcoming, familiar music during the day

  • AFTERNOON

    A gradual lift in pace and energy through the afternoon

  • EARLY EVENING

    More recognisable, upbeat tracks during early evening

  • LATE

    A stronger soundtrack for busy nights and special occasions

CONSISTENT ACROSS YOUR ESTATE. FLEXIBLE AT VENUE LEVEL.

Consistent without becoming restrictive.

For multi site operators, music needs to be consistent without becoming restrictive.

Sound Leisure allows you to establish a clear music direction across your estate while giving individual venues an appropriate level of control. Approved playlists, scheduling and permissions help protect your brand, while local teams can respond to the customers and atmosphere in front of them.

This means fewer unsuitable selections, greater consistency and a music experience that still feels natural at venue level.

  • Approved playlists set centrally
  • Scheduling and permissions by venue
  • Local teams respond to the room in front of them
  • Brand protection across the estate

PLAYLISTS THAT NEVER STAND STILL

Music changes. Your customers change. Your venues change too.

We regularly review and refresh playlists to introduce relevant new music, remove tracks that are no longer working and prevent the experience from becoming repetitive.

It is an ongoing process rather than a playlist that is delivered once and forgotten.

Updates can be shaped by:

  • New UK releases and emerging artists
  • Changes in customer tastes
  • Seasonal trading periods
  • Feedback from operators and venue teams
  • Playlist and system usage
  • Changes within your brand or estate

MORE THAN BACKGROUND MUSIC

Music has never simply been something playing in the background.

Since 1978, we have been building products and creating music experiences that bring people together. That understanding of music, entertainment and hospitality sits behind every playlist we create.

And because our curated music can sit within the wider iO platform, your venues can move beyond background music with karaoke, quizzes, bingo, interactive games, digital signage and scheduled entertainment, all supported by one experienced UK team.

iOCurated music sits inside the iO platform
Curated music running alongside iO entertainment in a venue

OUR APPROACH

From brief to a soundtrack that keeps moving.

  1. 1

    Listen

    We start by understanding your brand, your venues, your customers and what you want the music to achieve.

  2. 2

    Create

    Our music team develops the playlists, dayparts and overall music direction for your business.

  3. 3

    Test and refine

    We listen to the playlists as a complete experience, reviewing their flow, energy, variety and suitability.

  4. 4

    Schedule and deliver

    Music is scheduled around the way your venues trade and delivered consistently across the estate.

  5. 5

    Review and refresh

    We keep the music current through regular updates, feedback and ongoing playlist development.

LET'S FIND THE RIGHT SOUND FOR YOUR VENUES

Let's find the right sound for your venues.

Whether you need a carefully controlled soundtrack across a national estate or a more flexible music experience for a group of individual venues, we can build an approach around your business.

Talk to us about your venues